Chris Balcer’s Videomaker Magazine. It’s about Music Videos. If you read it you’d know that. But you haven’t read it yet, have you? So get going, pal.

This videomaker article is about Music Videos. More specifically, how to make an engaging, interesting, and somewhat good music video. There are, essentially, four kinds of videos. One is narrative, which tells (narrates) a story that is either suggested or outright stated by the music. Another is a Musicians Only video, which is obviously just a bunch of musicians playing the music, usually on-location. The third is a mixture of the two, involving the artists playing music and engaged in the story. The fourth is just an abstract montage, which is becoming more and more common these days, I think.

The rest of the article discusses the moviemaking techniques of Ali Santana and Jesse James Jackson, two music video makers. (I don’t know the guys personally). They discuss what influenced them, what they do for music videos, and a very good tip for anyone who wants to do a music video- KEEP IT SIMPLE.